Have we got a treat for you!
Only two dates available for the workshop of all workshops! 3-in-1, full day packed with knowledge and subjects ranging from pricing to customer service, from marketing and website optimisation to family posing for variety in gallery, from upping your average sale and selling top packages every time, to getting more profit from each session, without significantly upping your prices.

  • Pricing Training
  • Marketing Training
  • Value Adding Training

We will cover structuring your price list and future proofing it, together with “why” the changes work.

Do you keep chopping and changing your pricing every few months, never happy with the results?

Competition charges next to nothing and you are worried you are always too expensive?

People don’t always buy the top package but when they do, you still can’t put any substantial amount aside?

We will dive deep into the different pricing models available, and find a structure that works for you.

We will cover marketing for photographers and go through ways to check what does and doesn’t work with in depth psychology behind each decision we make.

We will cover ways to make you stand out from the crowd, and ways to make your service appear more valuable and upmarket, without a large financial output from you. Saving money and making things work on a budget is the theme tune of all my training sessions, but we are always conscious of not making the service “look” budget at the same time.

Finally we will cover family posing for variety in galleries. Stop stressing before each and every family session and start seeing group posing as pleasure, and not a challenge. Once you see the matrix, you will gain confidence in making decisions fast and building the galleries your clients pay £££ for. We will focus on images that are fast to shoot and to edit for those offering newborn and sitter sessions as well.

Stand out from your local competitors by providing an experience worth paying for by increasing the perceived value of your offering!

 

You will learn:

– How to get more profit from your packages, not just by charging more
– How to stand out in a sea full of cheap competition
– How to get people to come back
– Building trust, becoming their family photographer
– How to promote wall art and wall art collections
– How to market and which marketing works

– How to get the right pool of clients
– How to add value with head shots
– How to structure sessions for variety (even when models are tough)
– How to provide value that doesn’t cost you extra

..and SO MUCH MORE!

There will only be two dates for this training:
30th June 2022, 9am – 6pm, £299 pp for the first 10 bookings, then £599 pp (£99 deposit)
21st September, 9am – 6pm, £299 pp for the first 10 bookings, then £599 pp (£99 deposit)

To book, contact us on maggie@ipsacademy.co.uk or follow this link for the deposit!
See you soon!

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